Gen Z CollegeOverview of the Study

The Generation Z Goes to College Study, launched in 2014, aimed to uncover perspectives, styles, preferences, concerns, affiliations, beliefs, and approaches of Generation Z related to the following topics: Politics, spirituality, characteristics, motivations, diversity and social justice, communication, social media, friends/family/romance, social issues of concern, engagement and social change, leadership, and learning. More details about the study are included below:

  • Data Collection: August 2014-October 2014
  • States: 10/50 represented
  • Institutions: 15; 11 public 4-year; 2 private religious 4-year, and 2 community colleges
  • Survey N: 1143


Findings from this study have been published in Generation Z Goes to College as well as other scholarly articles published since 2014.