Lead Researchers and U.S. Research Team

Corey Seemiller
Professor of Leadership Studies in Education and Organizations

Dr. Corey Seemiller is an award-winning professor in the Department of Leadership Studies in Education and Organizations at Wright State University in Dayton, Ohio. Her books include The Student Leadership Competencies Guidebook, Generation Z Goes to College, Generation Z Leads, Generation Z: A Century in Making, and Generation Z Learns. Her highly popular TED Talk at TEDxDayton showcased how Generation Z is making a difference in the world. Her work has been featured on NPR and in The New York Times as well as in several other news publications, academic journals, and TV, radio, and podcast interviews worldwide.

MeghanMeghan Grace
Associate at Plaid, LLC

Dr. Meghan Grace is a researcher, author, consultant, and speaker. She is a consultant at Plaid, LLC., where she specializes in research and assessment, curriculum and program development, and organizational development and strategy. Dr. Grace is also the host of the podcast #GenZ and the co-author of the books Generation Z Goes to College and Generation Z: A Century in the Making.


Australia Research Team

DoraDora Marinova
Professor of Sustainability at Curtin University of Technology

Prof. Dora Marinova is a Professor of Sustainability at the Curtin University Sustainability Policy (CUSP) Institute. Dora has over 400 referred publications and has supervised 65 PhD students to successful completion. She has served as a member of Australia’s National Health and Medical Research Council’s Panels on Centres of Research Excellence in Population Health and in Service Delivery. Two of the books she edited, namely Impact of Meat Consumption on Health and Environmental Sustainability and Environmental, Health and Business Opportunities in the New Meat Alternatives Market, were awarded World Best Book in the prestigious 22nd and 24th Gourmand Awards, respectively in the Sustainable Food and Vegetarian Food category. For the period 1991–2021, Scopus lists her as Australia’s top author and 23rd in the world in the area of sustainability. Altmetric ranks two of her papers in the top 5% in the world.

DianaDiana Bogueva – Koprinkova
Centre Manager at Centre for Advanced Food Enginomics (CAFE) at The University of Sydney

Dr. Diana Bogueva is an Adjunct Research Fellow at the Curtin University Sustainability Policy (CUSP) Institute and a Centre manager at the Centre for Advanced Food Engineering, the University of Sydney. She is an interdisciplinary researcher focused on food sustainability, alternative proteins, and generational consumer behaviour change. Diana applies her extensive background of 20+ years in journalism, 10+ years in marketing and qualitative research and 5+ years in academic research to investigate and propose innovative solutions including social marketing to address excessive consumption of animal-based food.

Austria Research Team

GudrunGudrun Quenzel
Professor at the Institute for Sociology and Education at Pädagogische Hochschule Vorarlberg

Dr. Gudrun Quenzel is Professor of Sociology of Education at the University of Education in Vorarlberg (Austria). Her research focuses on youth and socialization, education poverty and well-being. Her books include Lebenswelten 2020 – Werthaltungen junger Menschen in Österreich, Shell Youth Survey 2019, Developmental Tasks in Adolescence, Lebensphase Jugend and Bildungsarmut.

NataliaNatalia Waechter
Professor in Social Pedagogy at the University of Graz

Natalia Waechter is professor in Social Pedagogy at the University of Graz, Austria, Department of Educational Studies and project leader at the Ludwig-Maximilian University Munich, Germany. Her quantitative and qualitative empirical research focuses on generations, young people and young adults, social inclusion, digitalization, and social media. In the ongoing collaborative EU research project ySKILLS (2020-2023) she investigates digital skills of young people. Her latest book, published by Routledge, is The Construction of European Identity among Ethnic Minorities. ‘Euro-Minorities’ in Generational Perspective. She is editorial board member of the Austrian Journal of Sociology (Springer), Emerging Adulthood (Sage), and Youth and Globalization (Brill).

Belgium Research Team

Maarten Leyts
Youth Culture Expert and Marketeer, Community Builder and Founder of Trendwolves

Maarten Leyts is the founder of Trendwolves; a European trend, future, and marketing agency with its focus on youth culture. He developed large networks for and by young people around doing, making and creativity and developed, among others, the successful ‘phygital’ go-to-market youth strategy for Hellobank! and the youth marketing approach for Deutsche Telecom Europe. Driven by trend and youth research, he launched the postgraduate course Trendwatching and Future Studies at the University of Applied Sciences Gent. Based on his passion for future research, he also supported La Futura, a network of trend and future agencies and was its President between 2015 and 2017. Maarten is finishing a book on the generation kids born after 2010. With Generation Alpha in beta, he describes the context in which kids – the consumers of 2030 – today grow, their values, beliefs, needs, and aspirations.

Botswana Research Team

Keba Modisane
Independent Scholar, Ex. Member of Lobsec Class of 86 Association

Keba Modisane previously worked as Manager- School of Graduate Studies and Research; Chief Human Resources Officer (CHRO); and Teacher at a high school. Her teaching and facilitation experience spans from teaching English Language to learners pursuing Cambridge o’ level studies; to offering contextualized in-house learning programs to employees at the workplace; up to teaching undergraduate learners modules in HRM. Keba was Co-Country Investigator (CCI) for Botswana for the GLOBE 2020 Research Project and currently volunteers as Facilitator of the ILA Women in Governance Mastermind Group, Executive Member of Lobsec Class of 86 Association and is a McNair Mentor. She holds a Post Graduate Diploma in Education, MA in HRD & HRM; PhD in Management- learning programs that seek to advance human development in society, learning and the implementation of sound programs and interventions for sustainable development. She is currently writing on Global Leadership and Followership and is pursuing research on ethical leadership; organizational inequities and looks forward to the development of ethical leadership programs and strategies for organizations.

Brazil Research Team

GustavoGustavo Severo De Borba
Director of the Institute for Innovation in Education and Professor of Design at Unisinos

Gustavo Borba is a Professor at Unisinos Design School with 20 years of experience in higher education. For the last years, he has been research about how design could help to develop learning spaces and curriculum, increasing student engagement. Gustavo is the co-author of several scholarly articles comparing learning preferences of Brazil and U.S. Generation Z college students.

Isa Mara Rosa Alves

PaulaPaula Campagnolo
Professor in the Nutrition and Food Graduate Program and Academic Manager of Undergraduate Courses at Unisinos University

Paula Campagnolo is a Professor in the Nutrition and Food Graduate Program and Academic Manager of Undergraduate Courses at Unisinos University. She has a Master’s degree is Medical Sciences and a PhD in Health Sciences from the Federal University of Health Sciences of Porto Alegre. Her research is about the impact of early nutrition in childhood health and about learning environments and student engagement in higher education. She is also the co-author of two publications on Generation Z learning preferences in Brazil and the U.S.

Sergio Eduardo Mariucci

LaraLara Maria Luft
Writer and Language Teacher

Lara Maria Luft is a Brazilian writer and a language teacher. She has a degree in Portuguese language and literature from PUCRS and is completing her Master’s degree in Design at Unisinos.

DeboraDebora Barauna
Professor at Unisinos Design School

Debora Barauna is a Professor at Unisinos Design School with 12 years of experience in higher education. Her research interests are 21st century skills and the relationship between design and education.

ChristineCristiane Schnack
Teaching Development Manager and Professor of the Literature Course, and of the Academic Activity of Personal and Professional Development

Cristiane Schnack is a researcher and teacher trainer, interested in developing and implementing curriculum to foster innovation, collaboration, and student centered-ness learning processes. She holds a PhD in Applied Linguistics, and developer her research in school-family relationships, specifically focused on understanding family diverse modes of participation and literacy practices and their impacts on children’s school literacy, thus contributing to schools’ organization towards and expectations about family practices. At Universidade do Vale do Rio dos Sinos/Unisinos, Cristiane is responsible for curriculum development and implementation in undergraduate programs, committed to generating socially meaningful learning spaces and to redesigning the understanding of classroom in these programs.

Bulgaria Research Team

MariyaMariya Karaivanova
Faculty of Public Health at Medical University of Plovdiv

Mariya Karaivanova, PhD is an assistant professor in psychology at the Department of Health Care Management, Faculty of Public Health, Medical University-Plovdiv, Bulgaria since 2018. She did research on generations for her doctoral thesis in psychology defended in 2016 at Sofia University St. Kliment Ohridski, Bulgaria and titled Values, self-evaluations and future expectations of the Millennial generation. Mariya co-authored a chapter together with Kristine Klein titled The Generation Z in Bulgaria: Challenging Conservative Organisations in the book edited by Christian Scholz and Anne Rennig  Generations Z in Europe: Inputs, Insights and Implications (2019). In 2016-2017 Mariya was a visiting researcher at the Wissenschaftszentrum Berlin für Sozialforschung (WZB), Berlin, Germany with the project The effect of social change on the transition to adulthood: the Millennial generation in Bulgaria as a case study.

KristinaKristina Kilova
Chief Assistant Professor at Department of Medical Informatics, Biostatistics and e-Learning, Faculty of Public Health at Medical University of Plovdiv

Dr. Kilova has a PhD in Medical Informatics from Medical University of Plovdiv, a Master in Public Health and Health Management from Medical University of Plovdiv, and a Master in Engineer in Electronics and Automation Specialization in Computing from Technical University of Sofia, Branch Plovdiv. Her research interests include ICT in Healthcare, eHealth, mHealth, Telemedicine, Telepharmacy, Teledentistry, BigData, IoT, Medical Informatics, Medical Information Systems, Computer and Health technology in Medicine and Dental Medicine, e-Learning and Education, Quality of Education, Biostatistics, Public Health, Health Management, Web-based systems, Bioethics, Fetupathology, and Health nutrition.

DesislavaDesislava Bakova
Associate Professor at Department of Health Care Management, Faculty of Public Health at Medical University of Plovdiv

Dr. Bakova has a PhD in Social Medicine, a Master of Science in Public Health and Health Management, and a Master of Science in Cultural and Social Activities. Her research interests include public health, rehabilitation, health care management, medical and business ethics, health promotion, bioprinting, body modification, and nutrition.

Antonia Yaneva
Faculty of Public Health at Medical University of Plovdiv

Mariya Semerdzhieva
Faculty of Public Health at Medical University of Plovdiv

Rada Massaldzhieva
Faculty of Public Health at Medical University of Plovdiv

Rada Massaldzhieva (Massaldjieva) is a Professor of Psychology and Clinical Psychologist at the Department of Health Care Management at Medical University of Plovdiv.She has 27 years of experience in higher education, long practice of consultant and psychotherapist and scientific career in various fields of applied psychology.She is the author of numerous scientific articles and books in collaboration with researchers in many fields of medicine and psychology.The research and practical area in which she has worked the most is psychological assessment.In recent years, she has studied subclinical eating disorders at a young age, as well as different topics in health psychology and neuropsychology.   

China Research Team

LiliLily Li
English Instructor in the School of Foreign Languages at Weifang Medical University 

Lili Li is an English instructor in the School of Foreign Languages at Weifang Medical University in China. Her research interests include second language acquisition, cross-cultural studies, and home education. She also runs workshops for students who want to study abroad in Weifang, where she and her family currently live.


JinlongJinlong Chen
Management Instructor in the School of Tourism Management at Leshan Normal University

Jinlong Chen is a Management instructor in the School of Tourism Management at Leshan Normal University in China. His research interests include tourism planning, tourism destination studies. He also studies and participates in outdoor education.

DonglingDongling Si
English Teacher in Leshan E-bridge Pre-school

Dongling Si is an English teacher in Leshan E-bridge Pre-school, Sichuan, China. Her studies include second language acquisition, early childhood education and inter-cultural communication.

MinghuaMinghua Zhang
English Instructor in the School of Foreign Languages at Dongchang College Liaocheng University

Minghua Zhang is an English instructor in the School of Foreign Languages at Dongchang College Liaocheng University in China. Her research interests include second language acquisition, cross-cultural studies, British literature and American Literature.


Croatia Research Team

Marina Dabic
Full Professor and Associate Editor TFSC and Technology in Society

Cyprus Research Team

BlendBlend Ibrahim
Assistant Professor in the Department of Tourism Management, School of Tourism and Hospitality Management at Girne American University

Dr. Blend Ibrahim is working at the School of Tourism and Hospitality Management, Girne American University as a lecturer for several subjects in the field of marketing, management, and Tourism. He received his BSc in Business Management (2008) from Aleppo University, Faculty of economics and administrative Sciences-Syria. He received his master’s (MSc) in Business Management (2016) and Ph.D. in Business Management (Marketing) (2019) from Girne American University. His current research interests include digital marketing, social media marketing, corporate social responsibility, consumer behavior, and sustainable tourism.

Ecuador Research Team

Borja Guerrero-Bocanegra
Doctoral Researcher at UNED in the Education Program

Borja Guerrero-Bocanegra has a Bachelor of Psychology from University of Granada (UGR, Spain) and a Master of Intercultural Education from National University of Distance Education, (UNED, Spain). He is currently a doctoral researcher at UNED in the Education Program. His main lines of research are associated with Educational guidance in higher education.

Finland Research Team

 Sanna Reunanen
Transformation Leader at Bängeri

Sanna Reunanen is a seasoned executive business and transformation leader, who has always been passionate about creating future-proof solutions and creating sustainable growth. She has over 20 years of experience of digital consumer business in Scandinavia and especially in Finland. Her heart beats to  digital and service business strategies, establishing customer-focused cultures, driving commercial excellence and being able to be inspired every day. Over 10 years of her career spent with the media and streaming industry within the leading broadcasters in the Nordics. Currently working as a consultant and being very curious to understand the Generation Z behaviour.  

Miia Grénman
Post-Doctoral Researcher at Jyväskylä School of Business and Economics, University of Jyväskylä

Miia Grénman is a consumer researcher, wellness specialist, and positive psychology practitioner focusing on a good and meaningful life. She received her Doctoral degree in Marketing from the Turku School of Economics, University of Turku Finland in 2019. In her interdisciplinary dissertation “In quest of the optimal self”, she investigated the multifaceted wellness phenomenon by drawing on transformative consumer research, positive psychology, and sociology. Currently, she works as a postdoctoral researcher at the Jyväskylä University School of Business in Academy of Finland’s funded transdisciplinary and multi-year research project Biodiversity-Respectful Leadership (BIODIFUL) with a focus on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders. Her areas of interest include: transformative consumer research, positive psychology, eudaimonic well-being, flourishing, nature relatedness, and Gen Z.

Germany Research Team

ChristineChristine Hunner-Kreisel
Professor of Transculturality and Gender at University of Vechta

Dr. Christine Hunner-Kreisel is Professor for Transculturality and Gender at the University of Vechta (Germany), Social Work, Faculty I of Education and Society Science. Areas of Research and teaching: International Research on Childhood, Youth and Family (Parents) with a specific focus on social inequalities, social theories and transnational qualitative research approaches. She is Editor-in-chief of Child Indicator Research Journal and executive board member of the International Society for Child Indicators. Currently Christine Hunner-Kreisel is the project leaders (with Prof Dr. Susann Fegter/TU Berlin and Dr. Toby Fattore/Macquarie University/Sydney) of the multinational qualitative study on “Children’s Understandings of Well-being” (www. CUWB.org) with research teams in 25 countries worldwide.

Natalia Waechter
Tenure Track Professor for Social Pedagogy, University of Graz and Ludwig-Maximilian University Munich

Stepanka Kadera

Postdoctoral Scientist in the Department of Education and Rehabilitation at the Ludwig-Maximilian University Munich
Her research interests include childhood and adolescence research, family research, and child protection.
Katharina Rathmann
University Fulda

Greece Research Team

Emmanouil Papavasileiou
Lecturer of HRM (Sports, Culture & Events) at 
University of Applied Sciences Kufstein

Hong Kong Research Team

MelannieMelanie Zhan
Part-Time Lecturer in the School of Communication at Hong Kong Baptist University

Dr. Melannie Zhan received her PhD in Communication and MSocSc in Media Management at the School of Communication in Hong Kong Baptist University. Her research areas mainly lie in the field of advertising, health communication, and strategic marketing communication. In particular, she examines the message framing effects, health communication campaigns, and motivational effectiveness relating to self-regulation. Her research publications are in PR magazine (Germany), The New Generation Z in Asia, and International Journal of Human Movement and Sports Sciences. Before she joined academia, she worked in the advertising profession in Hong Kong for more than six years.

India Research Team

ShaheemaShaheema Hameed
Curriculum Developer in Aspire Academy under the Aspire Zone Foundation in Doha, Qatar

Dr. Shaheema Hameed is an academic and researcher with 11 years of experience in teaching and research. She is a pioneer in the Generation Z research in India and has published book chapters and journal articles on the same. She has presented her work at various international conferences and is the recipient of 7 best research paper awards. She has developed video modules for academic faculty under the MHRD, Government of India. She is also an accredited Teacher of English to Speakers of Other Languages from the American TESOL Institute. Her research interests are Generation Z, Business Communication, Business Research Methods and Organizational Development.

MeeraMeera Mathur
Professor of Management Studies at Mohanlal Sukhadia University

Dr. Meera Mathur is a professor of management and has a vast teaching and research experience of over 22 years. She has written and published in various national and international journals She is Ph.D. supervisor, MLSU with 14 scholars awarded doctoral degree under her supervision.  She is also the recipient of various prestigious awards like Best Researcher Management- Sustainable Consumption Award 2017. Her areas of interest are Human Resources Management, Consumer Behaviour and Business Communication.

AshishAshish Gupta
Assistant Professor at the Indian Institute of Foreign Trade, New Delhi, Ministry of Commerce and Industry, Government of India

Dr. Ashish Gupta is presently working as a Full-time Faculty in Marketing Area at Indian Institute of Foreign Trade (IIFT), New Delhi, Under Ministry of Commerce and Industry, Govt. of India, New Delhi.  His research interests are in Marketing, Customer Relationship Management, Service Quality, Branding and Consumer Behaviour. He has over 10 years of teaching and research experience in the area of Marketing and Management. He has more than 40 research papers to his credit published in international and national journals and has presented more than 30 research papers in International and National conferences. He completed International Faculty Development Program from Aston Business School, Aston University, Birmingham, UK in August 2019. He successfully published and received 02 patents in the area of business processes. Currently, he is editing two book volumes with Springer, USA and Routledge Publishing, UK in the area of Gig Economy and Global Business during crisis, respectively.

Indonesia Research Team

RosieZahrotur Rusyda Hinduan
Associate Professor of Psychology at Padjadjaran University

Zahrotur Rusyda Hinduan or Rosie is an Associate Professor at the Faculty of Psychology Padjadjaran University, Bandung, West Java, Indonesia. Her research areas focus on the behaviors of young people in work and health settings as well as the behavioral intervention. She has also demonstrated history of working in the higher education management.

Adilla Anggraeni
Deputy Head of Business Management and Marketing at Universitas Binus

Shafia Islaha
Faculty of Psychology at Universitas Padjadjaran

IrwanIrwan Pranoto
Professor in Biblical Studies and Practical Theology and Director of Younger Generation Ministry Research Center at Southeast Asia Bible Seminary

Dr. Irwan Pranoto is a Professor in Biblical Studies and Practical Theology at Southeast Asia Bible Seminary, Malang, East Java, Indonesia. He is also the Director of the Younger Generation Ministry Research Center at the same institution. He received his PhD in Intercultural Studies from Biola University, LA, California, USA. 


Israel Research Team

NivaNiva Dolev
Senior Lecturer and Head of the Education and Community Department at Kinneret Academic College

Niva Dolev is a senior lecturer at the Kinneret Academic College, on the Sea of Galilee, Israel. Her main research field is Emotional Intelligence, Social Emotional Competence and Positive Psychology in organizations and education. Dr. Dolev is the head of the Education and Community department at the school of Humanities, a founding member of the center of Applied Ethics and a member of the European network for Social Emotional Competence (ENSEC). She was involved in designing and delivering interventions to prepare organizations and education systems for the 21st century through promoting social-emotional skills and well-being, is actively involved in teachers’ trainings and school-based SEL interventions, and has led a number of educational initiatives for the ministry of education in social-emotional development.

Yael Livneh
Lecturer, Human Resource Management at Kinneret College on the Sea of Galilee

Yael livneh (PhD) is an academic staff member in the Human Resource Management department in Kinneret College on the Sea of Galilee in Israel, teaching subjects of personal and organizational career management, talent acquisition, development, and retention. Dr. Livneh works as an organizational consultant as well as a managerial and career coach, with research areas related to HRM evolution in startup companies and career management.

EmanEman Tarabia
Lecturer and Researcher, Head of Education & Family Division, Department of Multidisciplinary Studies and Head of Hayatna Center for Shared Life, Kinneret College on the Sea of Galilee

Eman Tarabia (PhD) specializes in social emotional development in the education system and among adolescents.


Italy Research Team

SebastianoSebastiano Benasso
Senior Assistant Professor in the Department of Education Sciences at  the Università degli Studi di Genova

Sebastiano Benasso holds a PhD in Sociology and he is Senior Assistant Professor at the Department of Educational Sciences (Di.S.For.), University of Genoa. He works on many social research projects using both qualitative and quantitative methods. The main topics of his research are the biographical transitions of young adults, the life course de-standardisation, generations, youth cultures and lifestyles. He is a member of the Visual Sociology Laboratory hosted at Di.S.For and a member of the editorial team of About Gender, International Journal of Gender Studies.

ValentinaValentina Cuzzocrea
Associate Professor of Political and Social Sciences at the Università di Cagliari

Valentina Cuzzocrea is Associate Professor at the University of Cagliari and a past coordinator of the European Sociological Association Research Network ‘Youth & Generation.’ She has published research on youth in the journals Studi Culturali, Journal of Youth Studies, Young, Time & Society, Current Sociology, Sociological Research Online, European Societies, Mobilities and Sociologia del Lavoro. She is coeditor of ‘Italian Youth in International Context’ (with B.G. Bello and Y. Kazepov, Routledge 2020).

FrancescaFrancesca Beretta
Instructor of Italian at The University of Texas at Austin

Francesca Beretta is a Ph.D. candidate at The University of Texas at Austin. Her dissertation focuses on Mobile Assisted Language Learning in Lower Division Italian courses. Her main interests include instructional design and inclusive practices for students with learning disabilities. She holds a BA in Italian and Spanish, an MA in Italian Literature (The University of Kent, Canterbury), and an MA in Language and Linguistics (Lancaster University).


Jordan Research Team

TamatherTamather Shatnawi
Head of Marketing Department in the Faculty of Administrative & Financial Sciences at University of Petra

Dr. Tamather Shatnawi is Associate Professor at University of Petra, she works currently as the Head of the Marketing Department at the Faculty of Administrative and Financial Sciences. She has a wide marketing professional experience in the Telecommunication Sector, where she used to work at Jordan telecom group (Orange), which is one of France telecom affiliates for almost 18 years in areas related to Marketing Information System, Sales and Customers Operations. Her research interest related to digital marketing. She is certified as CDMP, (Certified Digital Marketing Professional) from Digital Marketing Insinuate DMI.

AbeerAbeer Alkhwaldi
Assistant Professor in the Department of Management Information Systems, School of Business at Mutah University, Karak-Jordan

Dr. Abeer Alkhwaldi received her PhD degree in “Management Information Systems” from University of Bradford, UK (2019). Her research interests include Human-Computer Interaction (HCI), technology Acceptance, e-government, e-services, e-learning, HRIS, digital transformation, compliance with Information security policies, Perceived Security, and women entrepreneurship and innovation. She participated in many international scientific conferences (e.g., IEEE 12th International Conference for Internet Technology and Secured Transactions (ICITST), University of Cambridge, Cambridge, UK) and her research has appeared in a number of in peer-reviewed Journals (e.g., journal of International Education in Business (JIEB), Q2).

Lebanon Research Team

GloriaGloria Abdo
Director of Student Life and Senior Lecturer at Saint Joseph University of Beirut

Gloria Abdo is a senior lecturer in citizenship, leadership and civic engagement, volunteering and community service. She is the Director of the Student Life Department at Saint-Joseph University of Beirut (Lebanon). Gloria holds a B.A. in Social Work, with an emphasis in group dynamics and community development, a M.A. in Leadership and Human Resources Management, and is currently a PhD candidate and a researcher in Leadership and Human Resources Management. Her expertise spans over: youth civic engagement, leadership and citizenship, and community development. Along with her academic work, she is a renowned consultant among Civil Society Organizations (CSOS) and Community-Based Organizations (CBO) in fundraising and communication, leadership and citizenship, teambuilding, and project management.

Montenegro Research Team

BobanBoban Melovic
Vice Dean for International Cooperation and Associate Professor in the Faculty of Economics at University of Montenegro

Boban Melović, PhD teaches in the field of Marketing and Management. In two mandates he performed the function of Vice-Dean for Academic Affairs. Since 2019 he is performing the function of Vice-Dean for International Cooperation. Also, he is a member of the Quality System Management Committee at the University of Montenegro. He is the author or co-author of four books, several chapters in international monographs and a large number of scientific papers in the field of marketing, management, entrepreneurship, brand and tourism. He owns WorldSkills Europe Expert Certificate. He is a two-time winner of the Awarard of the University of Montenegro for the achieved results and special contributions in the development of scientific research work and international positioning of the University (2019, 2020).

DraganaDragana Cirovic
Teaching Assistant in the Faculty of Economics at University of Montenegro

Dragana Ćirović is working at Faculty of Economics, University of Montenegro as a Teaching assistant for several subjects in the field of marketing, management and entrepreneurship. She received her Bachelor’s degree in Economics, her Master’s in Economics, and is a PhD candidate at the Faculty of Economics, University of Montenegro. In 2019, she was a Marketing assistant at Klikovac DOO company, where she was in charge of handling POS (Point of Sale) materials and other marketing activities for several leading brands in the confectionery market in Montenegro. She has participated in numerous international scientific conferences in the field of Economics and is an author of several published research papers.

MilicaMilica Vukcevic
Teaching Assistant in the Faculty of Economics at University of Montenegro

Milica Vukčević, MSc, is Teaching Assistant at the University of Montenegro. She received her Bachelor’s degree in Economics (field quantitative economics), her Master’s from the faculty of Economics (field marketing and business), and is a PhD candidate at Faculty of Economics, University of Montenegro. She is engaged in subjects: Business analysis, Analysis of financial statements, Corporate analysis and control, Corporate governance,  Management accounting and Accounting information system, at the Faculty of Economics in Podgorica. She has published several articles and participated in a lot of scientific conferences.

Netherlands Research Team

AartAart Bontekoning
Social Psychologist, Consultant, and Speaker at Generatiewerk

Dr. Bontekoning completed his PhD in 2007 from Tilburg University, Netherlands. His thesis was entitled, Generations in Organizations, the hidden powers of our social evolution. Dr. Bontekoning is also the aauthor of The Power of Generations: How to keep aging organizations up to date, published in 2019 by Wardy Press, Amsterdam.

Maarten BrandMaarten Brand
Owner of Bureau Brand

Maarten Brand helps companies and organizations to distinguish themselves for the students they want to reach. Maarten is the only internship expert in the Netherlands, author of the very first internship book for companies and the very first book on remote internship guidance. He is a much sought-after workshop leader, speaker, author and facilitator around campus recruitment.

Wijnand de Jong
Social Psychologist and Lecturer of Applied Sciences at University of Amsterdam

As a social psychologist, speaker Wijnand de Jong knows why people do what they do and how they are influenced by it. Because of his specialization as a social skills trainer, he also knows how to inspire people and teach them new behaviour. Together, Wijnand now has 20 years of experience in providing training. Over the past five years, Wijnand de Jong has developed into an expert in the field of generations. As an independent trainer in Kuala Lumpur, at psychological consultancy firms in Amsterdam and as a teacher of Applied Psychology at the Hogeschool van Amsterdam.

Pakistan Research Team

Ahsan Siraj

Philippines Research Team

Alfe M. Solina
Department of Management Chairperson and Graduate School Learning Center Coordinator, Cavite State University Imus Campus

Baby Kharen A. Cristal
Instructor in the Department of Management at Cavite State University Imus Campus

Sixto N. Ras Jr.
Department of Physical Education Chairperson, Cavite State University Imus Campus

Portugal Research Team

LuisLuis Martinez
Associate Professor and Academic Co-Director of the Master in Management at the Nova School of Business and Economics

Luis F. Martinez earned his Ph.D. in Social and Behavioral Sciences from Tilburg University. He holds (or held) Visiting Scholar positions at MIT Sloan, VSE Prague, and EM Strasbourg. His research interests include behavioral decision-making, emotion, consumer behavior, digital marketing, and health at work. He is currently serving as an editorial board member for the International Journal of Consumer Studies, Electronic Commerce Research, The International Journal of Human Resource Management, and Frontiers in Psychology.

LuisaLuisa M. Martinez
Assistant Professor of Marketing at IPAM, Universidade Europeia and Researcher at UNIDCOM/IADE

Luisa M. Martinez holds a PhD in Management from Universidade Europeia. Her research topics include color, packaging, retailing environments and well-being. Her research output has appeared in journals such as the Journal of Retailing and Consumer Services, and Sustainability Accounting, Management and Policy Journal.

Luiza R. Haddad
PhD candidate in Marketing at Nova School of Business and Economics, Portugal.

Luiza Haddad’s research interests include digital marketing and branding. She is interested in studying Millennials and Gen Z and their relationship towards digitally native brands.


Filipe R. Ramos
Assistant Professor at the Faculty of Sciences, University of Lisbon, Portugal.

Filipe Ramos holds a PhD in Management (specialization in Quantitative Methods) from ISCTE-IUL in Lisbon. He also holds visiting positions at ISCTE-IUL and Universidade Europeia in Lisbon. His research interests include Business Analytics, Data Science, Time Series Analysis and Forecasting, and Machine Learning/Deep Learning applied to Management, Finance, and Economics.

Romania Research Team

ElenaElena Aurelia Botezat
Professor of Economic Science in the Department of Management and Marketing at the University of Oradea

Elena Aurelia Botezet received her Ph.D. in Management (2003) from West University, Timișoara, Romania, and before working in education, her background is in management and marketing, including a period in business. Her particular interests are in behavioral economics, management and education, and its role in understanding, teaching, and reaching digital native students. She served as Vice-Dean of the Faculty of Economic Sciences, University of Oradea, Romania (2004-2012) and Head of Management and Marketing Department (1997-2004), a role in which she was pleased to support faculty and students to pursue excellence. She is the author or (co-)author of 9 books and 90 scientific papers, manager or expert in 16 research-development EU projects in regional development, governance, entrepreneurship, and business support for students. Current research interests are in innovation and the contribution of management to success related to digital native students.

SilviaSilvia Fotea
Lecturer at Griffiths School of Management at Emanuel University of Oradea

Dr. Silvia Fotea works in the Griffiths School of Management, Emanuel University of Oradea, Oradea, Romania. Her main research areas include managing the family business, understanding the attitudes and behaviours of young people (Millenials and Gen Z) and the impact of technology on businesses, employees and education.

Ioan Fotea
Dean of The Griffiths School of Management and IT at Emanuel University of Oradea

Daniela Crisan

Russia Research Team

DariaDaria Vyugina
Associate Professor and Researcher at the Faculty of Journalism at Lomonosov State University

Dr. Daria Vyugina is an academic and researcher at the Chair of Media Theory and Economics. She participated in two large-scale studies of Generation Z: firstly, as the author of Generation Z in Russia: The Digital Divide of the Generation Putin in the book Generations Z in Europe-Inputs, Insights and Implications (2019) and later as the co-author of the book Media Consumption of the Digital Youth in Russia (2021).


Saudi Arabia/Oman Research Team

Suhail Mohammed Ghouse
Associate Professor of Marketing and Entrepreneurship at Dhofar University

Serbia Research Team

SlavkoSlavko Alčaković
Associate Professor of Digital Marketing, Sports Marketing, and Gaming at Singidunum University

Slavko Alčaković, Ph.D. is an associate professor at the Faculty of Business in Belgrade, Singidunum University and currently holds the position of vice-dean for Faculty of Physical education and Sports management at the Singidunum University, Belgrade. He is the author of the The Generation Z in Serbia: Ready for the Great Opening in the Emerald publication: Scholz, C. and Rennig, A. (Ed.) Generations Z in Europe (The Changing Context of Managing People), 2019. His work is mainly in the field of Digital marketing, Consumer behavior, and Sports marketing.

Singapore Research Team

Shefaly Shorey
Assistant Professor in the Alice Lee Centre for Nursing Studies at Yong Loo Lin School of Medicine at National University of Singapore

Spain Research Team

MartaMarta Hernandez Arriaza
Researcher, Full Stack Developer, and Psychologist at Universidad Pontificia Comillas

Marta Hernández is a junior researcher at Comillas Pontifical University in Madrid. She studied psychology and is certified as a therapist and as a vocational counselor. After five years working with students from 0 to 18 years old, she is currently pursuing her PhD on the university experience of generation Z.  She is part of the KAIROS research team at Comillas Pontifical University.

GonzaloGonzalo Aza Blanc
Professor in the Department of Psychology of Faculty of Human and Social Sciences at Universidad Pontificia Comillas

Gonzalo Aza is Phd in Psychology and is professor in Psychology at Comillas Pontifical University in Madrid, Spain. His main field of study is related with Cultural Psychology and family relations. He is part of the KAIROS research team at Comillas Pontifical University.


IsabelIsabel Munoz San Roque
Professor of Humanities and Social Sciences in the Department of Education at Universidad Pontificia Comillas

Isabel Muñoz-San Roque is PhD in Pedagogy at the Comillas Pontifical University. She teaches subjects related to Research Methods in the educational and educational innovation fields. She has participated in competitive projects on Teaching Competency Assessment and key competencies in Primary and Secondary students, as well as the Culture of young university students She is currently participating in the IMMERSE H2020 RIA Project about migrant children school integration.

Turkey Research Team

Ismailİsmail Hakkı Tekiner
Faculty member in Nutrition & Dietetic, Food & Nutrition, and Food Engineering at the İstanbul Sabahattin Zaim University

Dr. İsmail Hakkı Tekiner from Turkey received his B.Sc. degree in chemical engineering from ODTÜ (METU) and finished his doctoral study in food engineering. He currently works as an academic in the departments of Nutrition & Dietetic, Food & Nutrition and Food Engineering of the İstanbul Sabahattin Zaim University. He has 49 refereed international publications, editorial memberships in national and international academic journals, and the completed research projects funded by national and international agencies. Dr. Tekiner is joined by his research team listed below.

  • Murat Ay, Asst. Prof. Dr., Istanbul Doğuş University
  • Murat Doğan, Asst. Prof. Dr., Istanbul Gelişim University
  • Hayrettin Mutlu, Asst. Prof. Dr., Istanbul Health And Technology University
  • Leila Mehdızadehtapeh, Dr., Istanbul Kültür University
  • Tolgahan Tabak, TA., Karabük University
  • Mehmet Taş, TA., Aydın Adnan Menderes University
  • İbrahim Levent Demirçakmak, TA., Istanbul Gelişim University
  • Umut Solmaz, TA., Bolu Abant İzzet Baysal University
  • Halil İbrahim Orhan, TA., Nevşehir Hacı Bektaş Veli University
  • Büşra Çalık, M.Sc., Istanbul Sabahattin Zaim University
  • Nesli Nur Mercan, M.Sc., Istanbul Sabahattin Zaim University
  • Ceren Demir, M.Sc., Istanbul Sabahattin Zaim University
  • Kübra Ekmekçi, M.Sc., Istanbul Sabahattin Zaim University

United Arab Emirates Research Team

NisreenNisreen Ameen
Lecturer in Marketing at Royal Holloway, University of London

Dr. Nisreen Ameen is a Lecturer in Marketing at Royal Holloway, University of London. Previously she has held academic posts at Queen Mary University of London, Birkbeck University of London and Anglia Ruskin University (Cambridge Campus). Nisreen is a Senior Editor for Information Technology and People, an Associate Editor for the International Journal of Consumer Studies and an Editorial Board member of Journal of Business Research-Consumer Behaviour section. Her research interests include: digital marketing, human-computer interaction, consumer behaviour, Artificial Intelligence (AI)-enabled services, security and ethics of retailers use of consumers’ data and e-business. She has acted as a Guest Editor for many special issues in different high-ranking journals including Computers in Human Behavior, Information Systems Frontiers and Psychology and Marketing

United Kingdom Research Team

JayneJayne Aldridge
Director for the Student Experience at the University of Sussex

Jayne is co-founder of AJ & Associates, a UK Education Consultancy Company, the former Chair of AMOSSHE: The Student Services Organisation (2017- 2021) and currently the Director for the Student Experience at the University of Sussex. As an innovative leader with 25 years of experience within the UK higher education sector, she is experienced in student experience leadership and management across different universities and has a proven track record in formulating national policy.