Generation Z: A Century in the Making is delivered in an easy-to-read, narrative style, similar to the format of Generation Z Goes to College. This new book provides a holistic examination of the contextual factors impacting the upbringing of Generation Z (born 1995-2010) as well as integrates findings from various research studies to explore the perspectives, outlooks, beliefs, experiences, styles, motivations, and aspirations of the post-Millennial generation. Although some of the topics that were in the first book are discussed, such as societal concerns, communication, and technology use (but more broadly and comprehensively with updated research), the book also includes a variety of additional topics including spirituality, family, entertainment, friendships, politics, health and wellness, and career.

Since the first book and first study, Dr. Seemiller and Ms. Grace have since conducted another, larger study, called the Generation Z Stories Study. This qualitative study gives space for the voices of Generation Z to shape the book’s themes. In addition to original research, the authors include hundreds of other research studies conducted by market research firms, higher education institutions, Pew and Census, other generational researchers, as well as industry leaders.

Instead of simply providing an overview of Generation Z, this book is framed around the impact other generations have made on who Generation Z is today. Readers are taken back to the G.I. Generation, in particular, as both generations have experienced similar contexts in their upbringing (for example, the Depression and the Recession). In addition to the G.I. Generation, information on other generations is also included, especially as they have contributed to the world in which Generation Z is growing up. If those who parent, teach, and work with Generation Z want to better understand this generation, then Generation Z: A Century in the Making will offer insight into nearly every facet of their lives.

Click here to see the Table of Contents and read the Preface, Afterword, Appendix, and References.

Buy Now

5 Star Reviews on Amazon

A great read for anyone, not just Higher Ed professionals!

Amazon Reviewer: “Though it is a well-researched book, it does not read like a textbook, which makes it a great resource for professionals, but also a great read for anyone who may be curious to learn more about Generation Z. This is a book that will live on my shelf for years to come, but is definitely one I will refer to regularly for support in navigating support structures for the students I serve.”

Incredible Book!

Amazon Reviewer: “I was born in 1995, so I’m one of the oldest members of Generation Z. This book really resonated with me as I easily identified and related with a lot of topics they wrote about in their book. This is a definitely a better book than the first Gen-Z book they came out with back in 2016, as this goes into more detail about the past and current generations and events. At end of the day, this book is a must have for people who are greatly interested in my generation. You won’t be disappointed.”

Book Reviews

Read the book review by Vicki Nelson on College Parent Central.

Check out the book in the number 1 slot of the top 11 HR books to read in 2020.